Kevin Plank explains how Under Armour plans to ‘pivot’ following two quarterly losses

Under Armour CEO Kevin Plank told analysts Tuesday the company is “pivoting” and using 2017 as an opportunity to position itself for long-term growth after the sportswear maker announced a restructuring plan that will include about 280 layoffs.

Using a sports metaphor, Plank said he has “reviewed the tape more than a few times” from the fourth quarter of 2016 when Under Armour reported sub-par earnings because of pricing and segmentation issues. He thinks the Baltimore company is in a better position…


Author: Baltimore Checkbook

Best in consumer news and deals in Baltimore, MD.

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